Camp Know Signal Brand

This branding project was created for an Art Direction class I took in the Summer of 2024, where I was assigned the task of creating and branding a business. Through the use of a creative brief, I outlined the vision and target audience of my company in addition to the strengths, weaknesses, and other competitors in the same field. After I developed my brand, I began the process of giving that brand a visual identity by creating a logo, color palette, and cohesive visual presence across all online platforms through marketing material.

Camp Know Signal Overview
Located in central Texas, Camp Know Signal is a week-long camp for kids to have the opportunity to be able to learn various survival techniques and tactics in addition to experiencing rich relationships with their peers without the distractions and demands of technology. They will learn how to work within a team and as individuals while they learn how to survive in the wild and in their everyday lives.