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Hey Mikey’s Ice Cream

Tools & Software

- Adobe Premiere Pro
- Adobe After Effects
- External Audio
- Gimbal & Phone

Creative Process

- Constructed applicable interview questions
- Conducted a Filmed Interview with the co-owner
- Captured additional footage according to what was discussed
- Worked with participating customers to capture footage
- Imported & Synchronized the video & recorded audio in Premiere Pro
- Edited and cut the Interview footage
- Inserted Music
- Added the B-roll footage and lined it up to the talking points
- Color-corrected the footage
- Added smooth Audio & Video transitions
- Created Video Graphics in Adobe After Effects
- Exported the finished product

This project was part 5 of a series dedicated to showcasing local Texas City businesses and community builders as part of a Digital Video class I took in the Spring of 2023. My goal was to capture the delicious ice cream flavors and the heart behind Hey Mikey's Ice Cream in every step of the production process of this video and showcase that to the local community and beyond. The City of Texas City used this video to promote Hey Mikey’s Ice Cream on their social media in May 2023. I hope you enjoy watching it as much as I enjoyed making it!

© 2025 by Jenna Davis. All rights reserved.

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